Flower Delivery Chiswick Privacy Policy

Introduction

This Privacy Policy explains how Flower Delivery Chiswick collects, uses, stores, and protects your personal data when you place orders from Chiswick and the surrounding districts. It also details your rights under the General Data Protection Regulation (GDPR) and our lawful basis for processing your information. By using our services, you consent to the practices described in this policy.

Scope of the Policy

This Privacy Policy applies to all individuals and customers who make enquiries or orders for flower delivery services from Flower Delivery Chiswick, whether from Chiswick or nearby areas. The policy ensures you are informed about what personal data we collect, how we use it, and how long we retain it. We are fully committed to handling your data responsibly and safeguarding your privacy in line with GDPR requirements.

What Personal Data Do We Collect?

To process your orders and provide you with our services, we may collect the following types of personal data:

• Identity and Contact Information: Such as your name, address, phone number, delivery address, and any contact details provided during order placement.
• Order Details: Including the products ordered, messages for the recipient, and any special delivery instructions.
• Payment Information: Partial payment details used for transaction processing (note: full card information is handled securely by payment processors and not stored by us).
• Correspondence: Any communications you send to us by email, phone, or other means related to your order or our services.
• Technical Data: Such as IP address, browser type, and device information, collected through our website’s standard analytics tools to improve user experience.

Lawful Basis for Processing Your Data

Flower Delivery Chiswick only processes your personal data where we have a valid legal basis under GDPR. Our main lawful bases include:

• Contractual Necessity: Processing your information is essential for fulfilling the flower delivery contract and services you have requested.
• Legitimate Interests: We may use your data to improve our offerings and ensure the effective operation of our services, provided this does not override your rights.
• Legal Obligations: Some information must be retained to fulfil statutory or regulatory requirements, such as for tax and accounting purposes.
• Consent: In certain instances, such as for marketing communications, we will process your data only when you have given explicit consent. You may withdraw consent at any time.

How We Use Your Personal Data

Your personal data is used in the following ways:

• To process and deliver your flower orders, including confirming order details and arranging delivery logistics.
• To provide customer support and resolve any queries or complaints.
• To comply with legal and regulatory obligations.
• To enhance your experience on our website, including via analytics and service improvement.
• With your consent, to send you information about new products, services, or promotions.

Data Retention: How Long We Keep Your Information

We will retain your personal data for as long as necessary to provide the services you have requested, meet our legal obligations, and resolve disputes. The specific retention period depends on the purpose of processing and our legal requirements. Generally, order and contact data will be kept for up to seven years after your last interaction to comply with financial records requirements. After this period, data is securely deleted or anonymised so that it can no longer identify you.

Data Processors and Third Parties

We may engage trusted third-party service providers ("processors") to handle your information for specific purposes necessary to deliver our services. These may include:

• Payment processing companies to handle secure transactions.
• Delivery and courier partner services to facilitate order fulfillment.
• IT hosting and support providers to maintain our website and systems.
• Professional advisors (such as accountants) as required by law.

All processors act under our instructions and are contractually obliged to maintain the confidentiality and security of your personal data in accordance with GDPR requirements. We never sell your data to third parties for marketing purposes.

Your Rights Under GDPR

You have specific rights regarding your personal data under GDPR, including:

• Right of Access: To request a copy of the personal data we hold about you.
• Right to Rectification: To request correction of inaccurate or incomplete personal data.
• Right to Erasure: To request the deletion of your data in certain circumstances ("right to be forgotten").
• Right to Restriction: To request limitation on our processing of your personal data.
• Right to Data Portability: To request your data in a structured, commonly used format for transfer to another provider.
• Right to Object: To object to data processing where we rely on legitimate interests or send you direct marketing.
• Right to Withdraw Consent: Where consent is the legal basis, you may withdraw it at any time without affecting prior processing.

To exercise your rights, or if you have questions regarding your data or this privacy policy, please contact us through our official website or service channels.

Data Security

We implement appropriate technical and organisational measures to safeguard your personal data against accidental loss, unauthorised access, or misuse. These measures include secure SSL protocols, restricted access controls, and regular staff training. Where possible, any data shared with third parties is minimised and anonymised.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services or legal requirements. Any changes will be made available on our website with a revised effective date. We encourage you to review the policy periodically to stay informed about how we protect your privacy.

Contact Us

If you have any questions or concerns regarding this Privacy Policy, or wish to exercise your GDPR rights, please reach out to us via our official website or customer service team. We are committed to protecting your personal data and upholding your rights as a valued customer of Flower Delivery Chiswick.